KOTT. Wear

Objective

Maria asked me to craft a fresh, expressive identity for her designer clothing store. The next step was a minimalist Shopify storefront.

My contributions

• Designed the logo and typographic system
• Built Shopify templates
• Adapted the experience for mobile devices

Branding

Logo and typography

I explored several typographic and graphic directions to capture the brand’s character.

Brand presentation

I prepared mockups to show how the identity works across different materials.

Shopify site

Finding references

I studied different visual approaches to collect inspiration and define the brand’s vibe.

Style guide

I created a handy guide covering typography, colours, and base interface elements.

Home page

I assembled a minimalist home page.

Inner pages

The catalog, categories, and product page maintain a clean look and straightforward navigation.

Mobile design

I prepared mobile screens. The menu makes it easy to switch between pages and categories.

Result

• Logo and visual identity
• Minimalist Shopify site
• Mobile adaptation